As the real estate market continues to grow, advancement in technology has fueled the establishment of online tools that help you sell your home. According to the National Association of Realtors, approximately 80 percent of buyers use online tools to search for houses on sale in North Carolina. Rather than waiting for agents to send them listings, they go online to look for homes they would like to buy. That makes what appears online even more important.
You need to plan appropriately when marketing and selling your home online. The process can be complicated, to say the least, but help is at hand. Our step-by-step guide to selling a house online explains everything you will need to do, and the different tools to use.
- Get your finances in order
- Make your house looks its best
- Get your property valued
- Set an asking price
- Instruct an estate agent (or alternative)
- Help prepare the marketing materials
- Get your paperwork in order
- Conduct or work around viewings
- Hire a solicitor or conveyancer
- Reassess if your home isn’t selling
- Receive offers
- Accept an offer – or negotiate
- Exchange the documents and complete
If you are planning on purchasing another house after selling yours, it is advisable that you make the purchase the same day. That way, you will avoid misusing the money as well plan your moving without having to store your belongings.
Online Tools You Can Use to Sell Your Home
In 2020, the need for online tools has grown exponentially as the world continues to grapple with the coronavirus (Covid-19), which requires people to observe social distancing to curb its spread. So, if you are thinking of putting your house on the market, here are online tools you and your agent may use to sell your home.
Younger buyers especially want to look at listings on their smartphones. Apps that make it easier for them to do so. Most real estate portals and brokerages have come up with downloadable apps, which makes for any buyer to search for a home for sale. Amy Bohutinsky, the CMO (chief marketing officer) at Zillow, states that it is important to consider the Web appeal of your home.
A large number of home buyers have a mobile device. So, you need to make sure your listings look great on a smartphone. Take lots of pictures, with a high-resolution camera, because that is what looks best on a mobile. Bohutinsky further adds that about 600 million houses were viewed on Zillow’s mobile app in January. That is 223 homes per second.
With the recent pandemic, you can list houses for sale in North Carolina on agents’ and local property appraisers’ websites as well as housing portals and Google Earth. These platforms allow buyers to see the property they are considering.
Online Checklists and Timetables
Most real estate websites provide sellers with dashboards. These platforms keep you informed on the traffic generated on your property and the necessary steps you need to adhere to. When selling your home online, it is important to know what is going on, what your agent is doing and how many people want to purchase your home. This ensures that you plan appropriately.
Easy-to-Use Search Tools
Most buyers are currently using the online platforms to look for homes they want to buy. Such platforms include, Zillow, Redfin and Realtor.com among others. Some of them have customizable features that allow buyers to search for specific amenities in a house. Others allow customers to search for a house by commute time or school district.
Social media is a powerful marketing tool, with millions of users daily. As medical practitioners and scientists around the world continue to search for the Covid-19 vaccine tirelessly, people are being restricted to their homes as a result of the lockdown enforced by governments to curb its spread. This has seen a raise in the number of social media users. As such, you can get on social media and use it to your advantage by sharing details of a property you want to sell.
You can also hire agents and sellers to share with friends. According to Adam Briley, a co-founder of The Briley Team, 30 percent of homes sold this year were initiated on social media. He encourages his agents to share their listings on the platforms such as Facebook, Twitter and Instagram.
Gone are the days when a few cellphone snapshots were adequate for a real estate listing. Nowadays home buyers are equipped with high-quality devices that allow them to see high resolution. And they want clear pictures of every room in your house. In a recent study by the National Association of Realtor, 40 percent of listings have professional photography. So, ensure that you use a good camera to take photos of your home before posting them online.
3-D Video Tours
You can use 3-D glasses to tour a house by just looking at a screen. The technology uses the immersive video principle, which is common in video games.
The coronavirus has restricted movements of people, hindering the use of professional photographers to take photos of homes for sale. As such, you can use a drone to capture aerial pictures of large properties or the aerial view of an expensive home before posting them online.
There are companies that allow you to view documents and sign them online or in a mobile app. Many people are no longer interested in sitting at closing tables going through different documents. Buyers, especially the teens, want to do the transaction on phone. Therefore, you can sell your home online by hiring one of these companies.
Final Thoughts on How to Sell Your Home Online
Before deciding which platform to use when selling your home online, especially real estate websites, read reviews and check the quality of your listing, including pictures of your home, the description of your property and the charges you will incur. You can find sellers’ testimonials online .