Increasing Your Property’s Selling Potential with Secret Messages

Feb 7, 2020

Written By Offer Hut

Not so long ago, people believed that subliminal messaging was a great way to sway buyers. But when you’re selling your home and you need to have an offer on the table quickly, you don’t have time for ineffective gimmicks. Lucky for you, there are other and more effective methods you can use to make buyers more amenable to buying your property.

Home improvements, like fixing up your lawn to improve curb appeal, can be costly and time-consuming. You need a faster way to influence their buying decision. Here are four ways you can secretly tell buyers that your home is the right one for them.

Keep it Clean

The best way to make your home feel more welcoming is to give it a good scrubbing. Wash the windows, change the linens, and vacuum every inch of the property before opening it to potential buyers. No one likes coming home to a messy house.

Think of it like a job interview. Make your home as presentable and appealing as possible, and thorough cleaning is the most basic, bare-minimum requirement to pass the test.

Use Energizing Scents

Sensory marketers believe in leveraging the senses to induce buyers to make purchases. Although sight is the most common sense that people appeal to, scent is also a very powerful experience. You may try to make your buyers feel at home through the old stand-by of freshly baked cookies, but there’s a better scent you can use.

The smell of lemons and other citrus fruits has been scientifically proven to put people in a good mood. Put out bowls of fresh oranges and limes or use humidifiers and scented air fresheners to fill your home with the refreshing citrus scent.

Aim for Neutrality

Your buyers need to see themselves living in your home, and they can’t do that if your décor reflects your personality too much. You may be fond of your various knick-knacks and personal belongings, but your buyers aren’t. In fact, they could be turned off by your décor is your senses of style are too different.

Aim for neutrality when decorating your home to make it as appealing as possible to a wide range of buyers. Go for neutral color schemes such as gray and off-shades of beige and simplify your ornaments and fixtures.

Show Them the Light

Showcase your home’s beauty using light. A dark and gloomy home is hardly a welcoming sight for your buyers and could color their initial perceptions of your property. No one wants to live in a dungeon.

When buyers are coming in to take a look, open your drapes and curtain to let in natural light. Show them how warm your home is with your light fixtures turned on. People also tend to associate well-lit spaces with security and safety, two things that can help sway buyers in making a firm offer on your home.

Buyers can be fickle but you can learn how to tweak the scales to your favor. These tips will send them secret messages that you’re on their side, and that your home is the one they’ve been looking for.

We’re On Your Side

Offer Hut understands the needs and issues people selling their homes experience. With over 30 years of experience in the real estate industry, our team knows that what you need most is a timely and fair offer for your home. We’re more than happy to work with you in this regard and see to it that you get the appropriate amount for your beloved property.

Contact us today to learn how we can help you.


What our clients are saying

Sarah D. (Durham, NC)

“The Sell Triangle team really knows their stuff. As a seller in a difficult situation, I was able to not only get a great cash offer for my home, but we were able to close in just a few weeks! I would highly recommend this company for anyone trying to sell their house fast.”

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